User Consent & Data Usage
How we use your data and your consent choices
Last updated: February 05, 2026
This document explains how we use your personal data and the consent choices available to you. By using 254rent, you consent to our data practices as described in this notice and our Privacy Policy.
1. Types of Consent
1.1 Explicit Consent
We obtain your explicit consent for:
- Marketing communications (email, SMS, push notifications)
- Sharing your data with third-party partners for marketing
- Processing sensitive personal data (if applicable)
- Cross-border data transfers (where required)
1.2 Implied Consent
Your use of our Service implies consent for:
- Processing necessary for service delivery
- Account creation and management
- Property listing and search functionality
- Communication between users
2. How We Use Your Data
2.1 Service Delivery
We use your data to:
- Create and manage your account
- Display your property listings
- Enable communication between landlords and tenants
- Process payments and subscriptions
- Provide customer support
2.2 Service Improvement
We use your data to:
- Analyze usage patterns and improve our platform
- Develop new features and services
- Conduct research and analytics
- Prevent fraud and ensure security
2.3 Marketing (With Your Consent)
With your explicit consent, we may:
- Send you promotional emails about new features or properties
- Send SMS notifications about relevant listings
- Show you personalized property recommendations
- Share your information with trusted partners for marketing (with your consent)
3. Your Consent Choices
3.1 Managing Your Consent
You can manage your consent preferences at any time through:
- Your account settings page
- Email unsubscribe links
- Contacting us directly at privacy@254rent.com
3.2 Withdrawing Consent
You have the right to withdraw your consent at any time. Withdrawing consent will:
- Stop marketing communications immediately
- Not affect the lawfulness of processing based on consent before withdrawal
- May limit certain features that require your consent
Note: Withdrawing consent for essential service functions may affect your ability to use certain features of the platform.
4. Data Sharing Consent
4.1 Public Information
By creating a listing, you consent to making certain information public, including:
- Property details and photos
- Contact information (as provided)
- Property location
- Rental price and terms
4.2 Third-Party Sharing
We only share your data with third parties:
- With your explicit consent
- For service delivery (e.g., payment processors, hosting providers)
- As required by law
- To protect our rights and prevent fraud
5. Cookies and Tracking Consent
We use cookies and similar technologies to enhance your experience. You can control cookies through:
- Cookie consent banner on first visit
- Browser settings
- Account preferences
See our Cookie Policy for detailed information.
6. Age of Consent
Our Service is intended for users aged 18 and above. By using our Service, you represent that you are at least 18 years old and have the legal capacity to enter into agreements.
If you are under 18, you must have parental or guardian consent to use our Service.
7. Consent for Specific Features
7.1 Location Services
We may request access to your location to show nearby properties. You can grant or deny this permission, and you can change it at any time in your device settings.
7.2 Notifications
We may send push notifications about new listings, messages, or important updates. You can manage notification preferences in your account settings or device settings.
8. Updating Your Consent
You can update your consent preferences at any time by:
- Logging into your account and visiting Settings → Privacy
- Clicking unsubscribe links in marketing emails
- Contacting us at privacy@254rent.com
9. Contact Us
If you have questions about consent or data usage, please contact us:
- Email: privacy@254rent.com
- Phone: +254 703 922 274
- Data Protection Officer: dpo@254rent.com
By using 254rent, you acknowledge that you have read and understood this User Consent & Data Usage notice and agree to our data practices as described.